About DigitalPath AI

A Sydney-based AI and data consultancy. We design and ship production AI systems for Australian businesses — not just prototypes.

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Founders

The team behind DigitalPath AI

A small Sydney-based team with complementary skills: deep technical execution and strategic positioning. Both co-founders work hands-on with every client.

Alex Martinez
Co-Founder · AI & Data Lead

Alex Martinez

📍 Sydney, Australia

AI & Data Consultant and Co-Founder of DigitalPath AI. Based in Sydney, Australia.

10+ years designing and shipping data-driven systems, AI agents, and automation platforms across finance, health insurance, and supply chain. Currently focused on building production AI systems — RAG pipelines, intelligent agents, and SaaS data platforms — for Australian businesses that need more than a prototype.

I work end-to-end: strategy, architecture, and the actual code that ships to production. PMP-certified, MIT MicroMasters in Statistics & Data Science, MSc in Project & Supply Chain Management from the University of Wollongong.

10+

Years experience

3

Live AI products

4

Industries shipped in

Book a discovery callLinkedInPortfolio

What he builds

  1. Current

    Co-Founder & AI / Data Lead

    DigitalPath AI

    • Designs and ships production AI systems: agents, RAG pipelines, and LLM-powered automation.
    • Architects end-to-end data platforms — ETL pipelines, databases, and cloud infrastructure on AWS + Docker.
    • Leads technical strategy and full-stack delivery across multiple AI products in production.
    • Builds reusable AI microservices that accelerate client delivery.
    • Translates business problems into systems that ship — not just prototypes.

  2. Background

    Core competencies

    AI · Data Engineering · Architecture

    • 10+ years across finance, health insurance, and supply chain.
    • Production-grade LLM applications, RAG architectures, and AI agents.
    • Data engineering, ETL/ELT pipelines, and scalable PostgreSQL platforms.
    • Python, LangChain, FastAPI, Django, AWS, Docker.
    • PMP-certified · MIT MicroMasters in Statistics & Data Science · MSc in Project & Supply Chain Management.
Claire Reinthal
Co-Founder · Chief Strategy Officer

Claire Reinthal

📍 Forestville, NSW, Australia

Co-Founder & CSO of DigitalPath AI. Strategy, growth, and positioning for AI products.

Strategic Co-Founder specialising in business positioning, growth strategy, and operational execution within AI and SaaS environments. Drives the company's strategic direction, market positioning, and go-to-market approach, ensuring alignment between product innovation and business value.

Acts as a key force behind shaping DigitalPath AI's vision, partnerships, and scalable growth — translating technical capability into a story that customers and partners actually understand.

GTM

Strategy & positioning

C-Suite

Executive leadership

AI/SaaS

Product domain

LinkedInEmail

What she leads

  1. Current

    Co-Founder & Chief Strategy Officer

    DigitalPath AI

    • Defines and leads company strategy, positioning, and long-term vision.
    • Drives go-to-market strategies for AI products and services.
    • Identifies and develops strategic partnerships and business opportunities.
    • Aligns product development with market needs and customer value.
    • Shapes brand narrative and value proposition in the AI space.

  2. Background

    Core competencies

    Strategy · Growth · Operations

    • Translating vision into executable strategy.
    • Positioning AI products in competitive markets.
    • Connecting business needs with technical capabilities.
    • Building scalable and sustainable growth models.
    • Leading early-stage companies through ambiguity.
CGO
Chief Growth Officer (CGO) / Head of Revenue

Open Role

📍 Sydney, NSW, Australia

Leads revenue, sales, and go-to-market for DigitalPath AI — the person who turns AI products into a real business.

Results-driven growth leader specialising in revenue generation, go-to-market execution, and customer acquisition within AI and SaaS environments. Builds scalable sales pipelines, validates product-market fit, and converts innovative technology into measurable business outcomes.

The missing piece between product and revenue: Alex builds the product, Claire defines the direction, and the CGO turns it into a business. Without this role growth is slow; with it, the startup becomes a real company.

Sales

Pipeline & revenue

GTM

Strategy execution

B2B

AI & SaaS focus

Apply / get in touch

What this role owns

  1. Current opening

    Chief Growth Officer (CGO)

    DigitalPath AI

    • Lead revenue strategy and sales execution for AI products and services.
    • Design and implement go-to-market (GTM) strategies and sales pipelines.
    • Identify target markets, ICPs, and high-value use cases.
    • Drive customer acquisition, partnerships, and deal closing (B2B).
    • Translate AI capabilities into clear business value propositions.

  2. Profile

    Ideal background

    What we look for

    • Experience in SaaS / tech sales (preferably AI or data).
    • Strong network across finance, health, consulting, or similar industries.
    • Comfortable selling high-value, complex solutions in early-stage environments.
    • Track record building repeatable sales processes from zero.
    • Hands-on, founder-mode mindset.
CDO
Chief Design Officer (CDO) / Head of Product Design

Open Role

📍 Sydney, NSW, Australia (remote/hybrid welcome)

Owns product design, UX, and visual systems across every DigitalPath AI product — makes sure everything we ship feels crafted, not template-built.

Craft-obsessed product designer specialising in B2B SaaS and AI products. Bridges the gap between what we ship and how it feels — turning functional features into products people actually want to use, and sales decks that close themselves.

The force multiplier of the founding team: Alex builds, Claire defines direction, the CGO drives revenue, and the CDO makes everything we put in front of a customer feel like a real product, not a template. Without this role we ship features that work but don't feel crafted; with it, clients pay premium prices because they see the craft before they see the price.

UX

Product & dashboards

System

Design tokens & components

CRO

Landing & conversion

Apply / get in touch

What this role owns

  1. Current opening

    Chief Design Officer (CDO)

    DigitalPath AI

    • Own design across all DigitalPath products (AusCovers, Datly, Dialoga, and future building blocks).
    • Build and maintain the DigitalPath design system — tokens, components, patterns, Figma library.
    • Design the landing page, pricing page, and conversion funnel for digitalpathai.com.
    • Partner with the CGO on sales decks, demo environments, and high-conversion landing pages per campaign.
    • Partner with Alex on UX for new features before they get built — low-fi mockups, user flows, edge cases.
    • Run lightweight usability testing with real users before major launches.

  2. Profile

    Ideal background

    What we look for

    • 5+ years designing B2B SaaS products (not only marketing sites).
    • Led design at an early-stage startup or as a senior IC at a scaling one.
    • Portfolio shows both product design (dashboards) and marketing design (landing pages).
    • Published or heavily contributed to at least one design system.
    • Bonus: basic code literacy — reads React/Tailwind without panic.

Sydney-Based Data Intelligence Platform

DigitalPath AI specializes in transforming fragmented business data into actionable intelligence. We build custom ETL pipelines, automated reporting systems, and AI-powered analytics platforms tailored to Australian startups and SMEs.

Data Engineering

Web Scraping & ETL

RAG AI Assistants

Predictive Analytics

Automated Reporting

Custom Dashboards

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Proven Expertise

10+ years of hands-on experience in data engineering, AI systems, and product development across finance, health insurance, and supply chain. We've designed and shipped production AI systems — not just prototypes.

Australian-Based, Australian-Focused

As a Sydney-based company, we understand the Australian business landscape, regulatory requirements, and timezone advantages for collaboration. All infrastructure hosted on Australian servers.

Modern Technology Stack

Built with Django, Next.js, PostgreSQL, Redis, and Docker for scalability, security, and maintainability. AI-powered with LangChain, ChromaDB, and Claude/GPT-4 integration for intelligent automation.